Brand Representation

BUILDING ON 122 YEARS OF HISTORY

Before the automobile, before the airplane, Fuji began as a bicycle company – founded in 1899 and named for one of the world’s the most iconic peaks. In the 122 years since, the Fuji brand and its distinctive mountain logo have been synonymous with cycling and cyclists everywhere, which is why you still hear riders say, “My first bike was a Fuji.”

From your die-hard beachgoers, to surfers, fishermen, skaters, volleyball players, and tourists - we want to embrace the sea-centered lifestyle and let it be at the forefront of our brand.

THE GODFATHER OF BICYCLE MOTOCROSS

On a sunny autumn day in 1970, in a vacant lot in Long Beach, California, a young Scot Breithaupt organized the first-ever BMX race. At just 14 years old, he went on to create the Bicycle United Motocross Society (B.U.M.S.) and soon produced the first
California State Championships in 1972.

From designing BMX tracks and promoting races to establishing BMX publications and managing race teams, Scot played an integral role in growing the sport.

In 1977, Scot founded Scot Enterprises, and soon after, SE Racing was born. The very next year SE produced it’s first-ever bike, the JU-6. Two years later, Perry Kramer, the top rider on the SE team insisted that a gusset be welded to the top tube junction for strength. Once the frame redesign was completed, it became Perry’s signature bike, the “PK Ripper. With over 40 years of production, the PK Ripper is not only the longest running bike in the sport, but is also the most legendary BMX bike of all time.

Be Open -Shokz embodies the principle of being open in everything you do and everything you are, whether it be your surroundings, change, new ideas, or exciting adventures.

When Joe Breeze hand-built the first modern mountain bike in 1977, Breezer became the world’s first mountain bike brand. As a lifelong cyclist who raced on the road and dirt and toured all over the world, Joe had dedicated his life to making bikes for every level of rider. Joe aimed to create bicycles with one goal: to deliver a bike that has a light and lively ride quality and that will put a smile on your face every time you head out the door for whatever adventure you choose.

Krono Nutrition, it’s quality and nutritive products made with natural ingredients that provide all the energetic and restorative benefits that athletes need. Proudly produced and developed in Quebec, Krono products are appreciated by the sports community across Canada.

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